There is a common misconception that listing property in winter is a poor choice. You may have heard that the snow does not show your home well, or that people are not as motivated to go house hunting on colder days. However, there are actually many benefits of listing property in winter.
Serious Shoppers
Believe it or not, but homebuyer data shows that people who go house hunting between the months of November and February tend to be very motivated in their search. Homebuyers who house hunt in the winter months tend to move faster in the purchasing process than those who do in spring or fall! So not only will you have excited homebuyers, but you can be onto the next chapter in your life before you know it.
Fewer Lookie-Loos
The great thing about winter is that the inclimate weather brings out the best of the best when it comes to house hunting. In addition to pandemic restrictions, people in winter weather prefer to stay home as much as possible. There roads can be slippery or not well ploughed which add further incentive to stay home. So those that do reach out and ask for a viewing of your home are the serious shoppers you were hoping to meet. While it is true that in general you will have fewer viewings in winter, rest assured that those who do come to view your home are serious about buying it!
Buyers Are Less Restricted By Neighbourhood
People who look to buy homes in winter have the advantage of casting a wider net to find their dream home. People who house hunt in spring or summer tend to be families who are reluctant to pull their kids out of school mid-year. Homebuyers in the winter tend to either be individual buyers, couples, or families without school-age children. Whether your home is off the beaten path or located in a bustling neighbourhood, people searching for homes in this time of the year will take every listing that comes on the market seriously – even if it is not in their ideal neighbourhood!
Better Odds
One of the greatest benefits of listing property in winter is that there is less competition and better odds of selling your home for the highest value. With fewer homes on the market, sellers have more control – giving you the ideal situation when selling a home.
Better Price For Your Home
With more serious shoppers and fewer homes on the market, sellers have a greater chance of not only getting quick offers on their home, but multiple offers!
