Introduction to Listing your Toronto Home
In order to sell your home in Toronto you will need to undergo a fair bit of planning and organization. This is because while there is incredible demand for properties in Toronto, there is also stiff competition. I have sat down and thought about the four things to do before listing your Toronto home so that you do not have to.
- Prepare Your Property For Sale
While you may love your home exactly as it is, there are some who might not. Preparing your home for sale ensures that you will get the best price possible by doing necessary repairs and little touch ups to increase the value of your home. If a potential homebuyer walks around your home and notices evident cracks or damaged sections on your walls, you will likely end up with an offer well below what you are expecting, if you receive an offer at all. Speaking to a trusted real estate agent you will be able to determine which repairs are necessary and which spruces will actually increase the value of your home. - Choose The Right Real Estate AgentEach real estate agent brings their own strengths to the table. It is important that you seek out several real estate agents and interview them. While they may have a highly regarded reputation, does their reputation align with your needs? Find out what that real estate agent’s niches are, including their preferred neighbourhoods and property types. Your heart may be after a condo, but the real estate agent you have been working with may specialize in detached homes, making the search more difficult. It is important that whomever you find is the right fit for you.
- Do Some Homework
This is a great thing to do both before you select a real estate agent and after. You will want to research recent sales in your neighbourhood, similar properties in nearby neighbourhoods, any properties in your neighbourhood currently on the market and any differences from your property to theirs. This could include upgrades, size, finishes etc. Once you have listed with an agent, they should also provide you with this information as keeping clients informed is a top priority. Your agent will be able to access the information and prepare statistics for your review, to ensure you are happy with the listing price and strategy. This background research will help you to arrive at the right listing price for your property. - Come Up With A Marketing StrategyOf the four things to do before listing your Toronto home, this is one of the most important. You and your real estate agent will come up with a comprehensive marketing campaign that shows your home in the best light possible. You will want to determine the level of photography and videography that is done (drones are very popular nowadays too). Given the nature of the pandemic, you will want to discuss with your real estate agent the possibilities of presenting a virtual open house opposed to in-person, and discuss how home showings will be conducted to ensure everyone’s safety. The best suggestion is to build a strong online marketing campaign as 92% of homebuyers begin their search online. Make sure you partner up with a real estate agent who has a strong presence in online and social media marketing.
While this covers just four things to do before listing your Toronto home, I have many more tips and tricks I would love to share with you. If you would like to learn more about what to do before listing your home in Toronto, please feel free to reach out to me here. I would love to help you put your best foot forward.
